TikTok Shop Ads operate as gasoline on the fire. They won’t start a fire on its own, but will certainly make it bigger. As a TikTok Shop Ads partner since 2019 our team has been at the forefront of TikTok ads for the better half of a decade.
Ads play a secondary but vital role to scale in TikTok Shop. As organic efforts start to roll, it is ads that can take it over the top.